Out of Home is one of the world’s oldest advertising mediums but, thanks to continuous innovation, it’s just as relevant as ever.
One of the biggest benefits of ÍþÁ¦²Ê 539 is that it’s experienced beyond the confines of the home. Being seen against the backdrop of the ‘real’ world helps brands to forge a sense of legitimacy, with studies showing a 26% (The Moment for Trust, 2021) improvement in trust when ÍþÁ¦²Ê 539 is included in a multimedia campaign. This is one of the reasons why ÍþÁ¦²Ê 539 is the most effective channels for delivering a positive perception to audiences (Talon Benchmark Study).
Research also shows that ÍþÁ¦²Ê 539 can uplift conversions across multiple channels. Exposure to ÍþÁ¦²Ê 539 leads to a 28% increase for in-store purchases and a 56% increase in online purchases (Posterscope Effectiveness Database, 2016-2020I). Mobile searches outside the home are 38% more likely to lead to a purchase than those at home, presenting further opportunities for advertisers to trigger sales using ÍþÁ¦²Ê 539 (The Point of Search, 2023).