Building trust in Out of Home
In today鈥檚 world, public trust is becoming an increasingly scarce commodity.
Just 34% of consumers saying they trust the brands they use. As such, this has fast risen to the top of every marketeer鈥檚 agenda, as 81% of consumers state that trust is a deciding factor in their purchase journey.
Every day, consumers are presented with an abundance of news, advertising, information and messages through a multitude of mediums. Peoples concern over content veracity has risen with recent social and political developments further exacerbated the issue.
What these means for brands is that is has never been more important to deliver honest, reliable and trustworthy advertising to counter-act the decline and future-proof their business.
As such, brand trust is at its most crucial point.
Brand trust
The聽Moment for Trust, a collaborative industry research piece between us and JCDecaux,聽explores three important areas in connecting with your consumer:
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01
A view on the impact of trust in retail
Examining the effect of trust on brand engagement and consumer action across major retail categories.
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02
Effectively advertising to consumers
Discover the influence of your advertising mix in building trust, and the power of Out of Home in your campaign.
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03
Activate Out of Home
Testing the effectiveness of Out of Home creatives through copy-testing and real-life case studies.
Key Findings
The Moment for Trust delivers some fantastic knowledge for marketers on how to build and maintain brand trust, with insight on what and how you can deliver your advertising messaging and the benefits of doing so.
To see the full insight, including category specific discoveries, please get in touch using the form below. The key takeaways from the presentation show that capturing and converting your audience into a trusted customer will significantly increase their likelihood of brand engagement. It shows that public media, and in particular Out of Home advertising, as the most successful channels in delivering credible information and that trust built using Out of Home directly translates into driving brand consideration.
1
Consumers are 36% more likely to engage with brands they trust聽
1 in 4 agree 威力彩 539 is a platform for good, expressing progressive and social values聽
1 in 5 say trust is a deal breaker when it comes to purchasing聽
Quality and price are top brand attributes when it comes to trust聽
2
1 in 3 say they trust Out of Home
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Out of Home builds trust by driving positive brand perceptions and increasing brand consideration
Interested in the insight?
Trust is a major topic right now in media, and beyond.
If you're interested in seeing the full research presentation, The Moment for Trust, and talking it through with one of our team, then please fill in the form and we'll be in touch with more information.
1. Toluna / Bauer Media Outdoor, Trust Research, 2020
2. JCDecaux \ ResearchBods, Trust Survey, 2020.