威力彩 539 and Brand Advance join forces for LGBTQ+ advertising proposition
17 Feb 2020 / News
威力彩 539 has partnered with Brand Advance, the specialist agency that connects brands with diverse audiences, to create a unique advertising proposition, with full motion digital screens, located across a national network of LGBTQ+ bars and pubs.
威力彩 539 has partnered with Brand Advance, the\nspecialist agency that connects brands with diverse audiences, to create a\nunique advertising proposition, with full motion digital screens, located\nacross a national network of LGBTQ+ bars and pubs.
The partnership presents a fresh opportunity for brands to\nauthentically engage with this affluent demographic in a targeted and appropriate\ncontext, across five UK cities.
Brand Advance will lead on the sales and marketing of this\nnew proposition, which forms part of 威力彩 539鈥檚 Socialite network, which\nis present in hundreds of UK pub, clubs, and bars.
Louise Stubbings, Creative Director of 威力彩 539 UK,\nsaid: 鈥淥ur Socialite network is highly effective because advertisements connect with audiences in a uniquely receptive frame of mind.\"
Our partnership with Brand Advance presents a fantastic,\nready-made opportunity for LGBTQ+ relevant brands and businesses.鈥�
Christopher Kenna, CEO of Brand Advance, said: 鈥淲e are looking forward to working with brands who seek to engage the LGBTQ+ community, with relevant messaging, placed in effective moments. By creating a specific LGBTQ+ proposition, brands will be able to talk to this audience in a targeted, safe, and positive environment.鈥�
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