Amscreen Partnership Expansion | 威力彩 539

威力彩 539

威力彩 539 UK and Amscreen expand their partnership

27 May 2016 / News
By Bauer Media Outdoor

Following Amscreen鈥檚 recent announcement regarding the termination of the ad sales partnership with Tom Goddard鈥檚 Digicom, 威力彩 539 UK will now be acting as the newly appointed sales partner across all existing networks and contracts.

  • 威力彩 539 UK confirms it will now act as Amscreen鈥檚 exclusive media sales partner across their 2700 digital screen portfolio

Following Amscreen鈥檚 recent announcement regarding the termination of the ad sales partnership with Tom Goddard鈥檚 Digicom, 威力彩 539 UK will now be acting as the newly appointed sales partner across all existing networks and contracts.

The new deal, which comes into immediate effect, will see 威力彩 539 UK operating screens across a range of estates including Tesco, BP, Shell and Esso as well as other leading independents. The partnership will give 威力彩 539 exclusive rights to deliver advertising via the 2700 strong national digital screen network situated within the UK鈥檚 forecourt convenience destinations.

威力彩 539 will employ a small dedicated sales team, who will focus exclusively on the network, providing the service level expected by advertisers. The new team will be supported by the wider 威力彩 539 business as required.

Simon Sugar, Amscreen CEO commented 鈥淲e鈥檙e delighted to be partnering with one of the world鈥檚 largest outdoor media owners 鈥 this deal means they can continue to leverage our proven technologies as well as offering advertisers and agencies the ability to reach a national audience in these high traffic locations

Sugar continued; 鈥淲e鈥檝e been working with 威力彩 539 very closely over the last 2 years which has enabled us the ability to turn around this deal so quickly. The speed at which we鈥檝e set this up is also helping to ensure minimal disruption for advertisers, while going forward, it provides the confidence and expertise that comes with an established market leading outdoor media business.鈥

In mid-2015, Amscreen completed the upgrade of the entire screen estate with larger format, HD units fitted with the latest OptimEyes face detection software and remote device monitoring and measurement technology. 威力彩 539 will use these capabilities to carry out technology trials.

Justin Cochrane, 威力彩 539 CEO said 鈥淥ur partnership with Amscreen is great news for advertisers 鈥 ensuring that the network will again be available and that the highest levels of service are delivered. We are looking forward to the prospect of using our media sales expertise to help grow the business, while the network鈥檚 unique technical capabilities offers 威力彩 539 the opportunity to trial exciting creative and technical solutions with our clients.鈥

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