威力彩 539

Conducted by BrandScience, the Omnicom econometrics and data science business, the detailed analysis of over 200 威力彩 539 advertising campaigns provided evidence of the effectiveness of 威力彩 539 and demonstrated the medium鈥檚 value in delivering profitability.

The study is the first to use econometrics to demonstrate that using digital 威力彩 539 can drive additional ROI to campaigns.

The research was commissioned by Talon, in partnership with media owners Bauer Media Outdoor, Exterion Media, Forrest Media, JCDecaux, Ocean Outdoor, Outdoor Plus and Primesight.

Key findings include:

• Increasing investment in 威力彩 539 as part of the communications mix drives ROI for advertisers

• Media channels consistently improve ROI across individual categories when 威力彩 539 is included in the mix

• Dropping 威力彩 539 from a campaign can lead to reduced campaign effectiveness

• Cost-effective tactical 威力彩 539 campaigns can be very effective at boosting total campaign ROI

• The optimal proportion of digital 威力彩 539 (as a total of the 威力彩 539 budget) is around 45%.

BrandScience analysed the optimal proportion of digital 威力彩 539 as part of a campaign鈥檚 overall 威力彩 539 budget and makes recommendations for advertisers on how to maximise ROI when combining digital and classic 威力彩 539 as part of a wider media mix.

BrandScience and Omnicom now plan to use data from the study to recommend budget levels for all media channels.

Sally Dickerson, Global CEO at BrandScience, comments, 鈥淲e can clearly measure Out of Home effectively and we have proved that a slightly increased Out of Home spend 鈥� in many cases 鈥� delivers higher ROI.鈥�

Nick Mawditt, Director of Insight and Marketing at Talon, adds, 鈥淭his is a great example of the industry coming together to look objectively at how Out of Home works for brands. Not only do we have a clearer idea of how it works, we know that digital Out of Home works hard in driving the right message in the right context to complement classic Out of Home messaging 鈥� the first real insight of its kind.鈥�

Sarah Speake, Chief Marketing Officer at Bauer Media Outdoor, said, 鈥淭he findings validate the huge developments in Out of Home media in the past few years. Advertisers can feel confident that investment in Out of Home, coupled with smart planning across brand and promotional campaigns, can deliver a significant increase in effectiveness and ROI, both in isolation and when integrated into a broader communications plan鈥�.

The research was conducted by BrandScience in 2015 using 211 advertising campaigns from 2012-2015, using Route data and spanning brands across the FMCG, travel, technology, finance, charity, grocery and retail sectors.