Bauer Media Outdoor partners with artist Martin Firrell to display his new public artworks that explore the idea of power and gender.
The project will run across digital Out of Home screens from 21 January 鈥� 8 March 2019.
The artwork is designed to drive public discourse on social value and drive progressiveness.
Artist Martin Firrell has partnered with Out of Home media owner Bauer Media Outdoor to display a series of his new public artworks that explore the idea of power and gender. The project includes perspectives from women and men on the understanding and experience of men and women in power.
Do women understand, hold and use power differently from men?
What can be learned from the experiences of women in positions of power that might contribute to a happier and more benign use of power in society?
Martin Firrell explores these questions in 12 digital billboards with the participation of:
Inga Beale, former CEO of Lloyd鈥檚 Insurance market
UGLY SWEATY MEN BECOME CEOs ALL THE TIME. UGLY SWEATY WOMEN DON鈥橳
Liv Garfield, CEO Severn Trent and the youngest women to head a FTSE 100 company
WOMEN MAKE UP HALF THE POPULATION: 50% OF THE TIME THE RIGHT PERSON FOR THE JOB MUST BE A WOMAN
Alex Mahon, CEO Channel 4
THE SIMPLE IDEA THAT OPPORTUNITY IS AVAILABLE TO ALL WOMEN IS A LIE
Annie Rickard, former Global President Posterscope, now steering committee member and Director of the Women鈥檚 Equality Party
WHEN MEN HOLD POWER THEY ABUSE IT
Clare Short, Former Secretary of State for International Development
DISTORTED POWER AND GREAT INEQUALITY ARE EVIL
Bauer Media Outdoor will display Martin Firrell鈥檚 鈥楶ower and Gender鈥� artwork across their digital Out of Home network nationwide from 21 January through to 8 March. Running across Storm, Adshel Live, and Wrap sites, the project also aims to show how the power of Out of Home can be used to drive public discourse and positive social change.
Martin Firrell says of the project: 鈥�I believe men and women regard power differently and I want to 鈥榦pen up the layers of that difference鈥� in front of the public. My residency with Bauer Media Outdoor makes that possible. If you can create debate, eventually change will follow.鈥�
Bauer Media Outdoor CEO, Justin Cochrane, says, 鈥淏auer Media Outdoor's national digital network of screens is uniquely positioned as the perfect 'art gallery' to broadcast Martin鈥檚 thought-provoking work. We鈥檙e proud to be supporting this project that opens up public conversation on progressiveness and promotes Fairness 鈥� one of Bauer Media Outdoor's core values.鈥澛犅�
Martin Firrell is a French public artist who stimulates debate in public space to promote positive social change. His work has been summarised as 鈥榓rt as debate鈥�. Working as Bauer Media Outdoor鈥檚 Artist in Residence, this first project entitled 鈥淧ower And Gender鈥� is the first part of socialart.work, a mass public art project looking at women鈥檚 equality and masculinity, alternative forms of economic and social organisation, black power, and solidarity between people from different backgrounds and ethnicities.
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