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News UK is bringing Euro 2016 to digital Out of Home (DÍþÁ¦²Ê 539) right across the UK with The Sun’s #Tournamental campaign from Pulse Creative, Kinetic Active and DÍþÁ¦²Ê 539.com.

Using social media trends and tournament talking points to generate humorous headlines, over 1,000 DÍþÁ¦²Ê 539 screens – including Storm’s North London Towers, The Queensway in Birmingham, and our Mancunian Junction site in Manchester – are displaying dynamic copy from The Sun, up and down the country.

The headlines are often location-specific and a great example of contextual, reactive creative at scale – engaging the nation with the power of impactful DÍþÁ¦²Ê 539 during the Euro 2016 tournament.